Director of Corporate Partnerships at Circuit of The Americas, home of the US Grand Prix Formula One race.
Most recently worked for local start up Bypass Lane, focusing on business development and marketing. The Bypass mobile APP enables fans with smartphones to order concessions from their seats while at games, concerts and other events.
Most recently, led marketing and advertising activities of State Farm Insurance's Texas Zone for 3+ years. Most of work focused on sponsorships, event marketing, direct mail programs, traditional/digital media & agent advertising.
Significant work experience in sports & entertainment marketing. Formerly with IMG in NYC and then in LA working in various business development & talent management functions. Prior to that, worked for the NBA's league office in NYC in business development & account management.
• Business development & relationship building• Brand development, strategy & management• Sponsorships • Event Marketing • Advertising • Client management • Licensing • Contract negotiation • Conceptualization & execution of marketing programs • Budget/financial management • Fluent in written and spoken Spanish
Sports, Entertainment & Celebrity: Business Development & Marketing; General Marketing & Advertising; Sports, Entertainment & Celebrity: Licensing, Branding & Intellectual Property
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